I help B2B and B2C SaaS companies and service businesses build content that targets buyers who are actively looking for what you sell. Every article has a clear line to leads, demos, and revenue.
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I focus on the bottom of the funnel first: the searches where someone is actively comparing solutions and ready to buy. Then I build content around those searches using real customer research and interviews with your team. Not surface-level Googling. Not AI-generated filler.
This approach has generated $3M+ in revenue across the clients I’ve worked with. And I build every piece to perform on Google and in AI search tools like ChatGPT and Perplexity.
I see it constantly. You have a blog. You might even rank for some keywords. Your analytics show decent traffic numbers. But your pipeline tells a different story. Here's what's usually going wrong:
Your content targets high-volume search terms that attract researchers, students, and people who will never buy anything from you. You're ranking for "what is [topic]" when you should be ranking for "best [solution] for [specific problem]." The traffic looks good in your analytics dashboard. But none of those visitors are turning into leads or customers.
Same tips. Same generic advice. The same information that's already on every other page one result. It was either written by a freelancer who never talked to your customers, or generated by AI with no real product knowledge behind it. Nothing about it gives a reader a reason to choose you. And nothing about it helps them make a buying decision.
Your buyers are increasingly getting answers from ChatGPT, Perplexity, and Google's AI Overviews. If your content isn't structured to show up in those results, you're losing visibility you don't even know about. Most SEO strategies were built for traditional search only. They have no plan for how AI tools decide which brands to mention and cite. That gap is growing every month.
Most content marketers know half the equation. The SEO people understand rankings but not conversions. The copywriters understand messaging but not search. And almost nobody has a real plan for getting content to show up in AI search tools like ChatGPT, Perplexity, and Google AI Overviews.
I bring the full picture together. I build content around the keywords your buyers search when they’re ready to make a decision, and I structure every piece to perform across both traditional search and AI. High-intent content converts at 5 to 10x the rate of generic educational posts.
Here’s how it works:
I'll analyze what's working, what's not, and where the biggest buyer-intent opportunities are hiding.
I'll create a keyword and content strategy based on actual buyer intent, not just search volume.
I'll either create the content myself or train your team to do it using my interview-based approach.
I don’t take on accounts where I can’t drive real results. When you work with me, you’re getting someone who is focused on your pipeline, not your page views. I stay on top of your strategy, build your content system, train your team when needed, and make sure every piece of content has a job to do.
Includes:
Book your growth assessment, and I’ll get on a call to understand your business. We’ll figure out if you’re a good fit. I only work with clients I can drive real results for.
If we’re aligned, you’ll get a detailed 90-day SEO and Content strategy sprint. You’ll know exactly what I’m doing, why I’m doing it, and what results to expect.
I start building your content engine or train your team to create buyer-intent content. You’ll have a partner who cares about your revenue, not just your rankings.
I’m not an SEO consultant who sends ranking reports and calls it a day. I’m not a content strategist who writes posts that never get found. I built my entire practice around one principle: content should generate customers.
I combine buyer-intent strategy with an interview-based writing process and a deep understanding of how both Google and AI search tools work. The result is content that ranks, gets cited in AI-generated answers, and turns readers into leads.
I’ll do whatever it takes to make your content a real acquisition channel.
