I work with SaaS companies and service businesses that are tired of content strategies that look good on a dashboard but don't move the pipeline. If you want content tied directly to leads and revenue, we should talk.
I spent my early years freelancing for agencies, learning keyword research, content, and link building. Then a client at one of those agencies asked a question that changed everything: "What exactly are we getting from all this work?"
Traffic was growing. Rankings looked good. But leads? Nothing solid.
That moment made me rethink everything. I stopped focusing on volume and started building content that targets people who are actually ready to buy. Bottom-of-funnel content tied directly to leads and revenue. That's been my focus ever since.
Every strategy I build starts with one question: which searches indicate someone is ready to buy? I find those terms, then build content around them using interviews with your team and real customer research.
Every piece is also structured for AI search. Google, ChatGPT, Perplexity, AI Overviews. Traditional SEO and GEO, working together.
You're not getting someone who just follows what they read in SEO and content marketing blogs. You're partnering with someone who's built content strategies across different markets and industries.
An SEO agency for SaaS companies. Worked on content production and optimization for their client roster, building BOFU pages and refining keyword strategies around buying intent.
A digital marketing company. Lead their SEO and Content team to create BOFU content for the agency and its clients.
Developed a content strategy that drove 600% traffic growth, focused on getting the right audience to the site through intent-driven search terms.
Built and executed a content strategy that produced a 128% increase in leads. Focused on tying every piece of content to measurable pipeline impact.
I try to share as much as I can about what's working right now. If you want to see how I think about content strategy, check out my blog where I break down real examples and case studies.
I speak about content strategy, buyer-intent SEO, generative engine optimization, and building content systems that drive revenue. If you'd like to have me speak at your event, get in touch.
